BYD, a leading electric vehicle manufacturer, sought to revamp its website to enhance the user experience, boost conversions, and streamline the car booking process. The previous website lacked an intuitive design, resulting in high drop-off rates and lower engagement. The goal was to create a seamless digital experience that aligns with BYD's innovation-driven brand identity.
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TIMELINE
Jun 2024 - Nov 2024
PLATFORM
Mobile Responsive Website
MY ROLE
Senior Designer UI/UX
The existing BYD website suffered from high bounce rates, poor navigation, and an inefficient car booking process, leading to user frustration and lower conversion rates. The lack of a mobile-optimized experience and inconsistent UI elements further hindered user engagement. To maintain a competitive edge, BYD needed a modern, intuitive, and high-performing website that catered to user needs while aligning with the brand’s vision.
As a UI/UX Designer, I was responsible for: